Leading the Content Strategy discipline for Connective DX, Derek is responsible for leading the strategic research, planning, and development of content for clients. He also leads development of processes, templates, and best practices for the agency, all while building a top-notch team of dedicated Content Strategists. Prior to working at Connective DX, Derek was Director of Content Strategy for the Calgary office of Critical Mass. He is a member of the Portland Advertising Federation, Chicago Interactive Marketing Association, and a variety of Content Strategy groups. Derek is also the founder and owner of Glorious Noise LLC. Why? Because rock and roll can change your life.