Kate O'Neill, founder and CEO of KO Insights, is a speaker, author, and consultant focused on meaningfulness in data, technology, business, and life overall. In 2009, Kate launched and grew [meta]marketer, a digital strategy and analytics firm, over a five-year period and significantly shaped the marketing analytics landscape. Prior to [meta]marketer, Kate’s experience included creating the first content management role at Netflix, leading cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first website at the University of Illinois at Chicago, and holding leadership positions in a variety of digital content and technology start-ups. Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media. She is the author of an upcoming book on meaningfulness in marketing. Kate is a vocal and visible advocate for women in technology, entrepreneurship, and leadership — she was featured by Google in their global campaign for women in entrepreneurship — as well as for Nashville as a growing tech center.