Dan Willis

Cranky Productions



Dan Willis (@uxcrank on Twitter) is a UX commando, the guy you drop in behind the enemy lines of desperately failing projects. He is Hamburger Helper for his clients, adding any design, content strategy, information architecture and user research expertise an organization lacks while enhancing the expertise they already have. He is a product design sensei with two decades of digital experience at organizations like The Washington Post, PBS and Marriott. So more than anything, Dan Willis is a prisoner of his own grandiose metaphors oh, and hes a consultant (dswillis.com).