Sonya Looney

Pro Mountain Biker



It’s energy and attitude that have propelled Sonya Looney on a mountain bike across the rugged Himalayas, through sweltering sand dunes of the Sahara Desert, and through the clammy jungles of Sri Lanka. Her accomplishments include national titles, record-setting wins at multiple 100 mile mountain bike races, and international victories at the hardest races in the world. Her Master’s Degree in Electrical Engineering taught her about the structure and discipline to be successful in any field.

Sonya is an accomplished writer across multiple platforms, sharing her stories and photography with enthusiasts world-wide. Sonya’s ON Dirt Clinic series hatched her speaking career where she started teaching beginners about the sport of mountain biking and sharing her stories of personal challenges and life lessons. It has expanded to speaking at conferences and film festivals internationally.

Sonya recalls, “Ultra Endurance Mountain Biking has provided me with a lifetime's worth of lessons, applicable to athletes and non-athletes alike. Through my career, I've discovered how confidence, facing fear, a sense of humor, and attitude were the main ingredients required to get me through the toughest races in the world. I’ve been able to apply it to all aspects of life .”

In addition to mountain biking racing, speaking, and writing, Sonya runs her own marketing consulting company called Magnetic Branding.

Find her on facebook and twitter: @looneysonya